David Benzaquen is a progressive activist and a fellow alum of the Milano School for International Affairs, Management and Urban Policy, part of The New School. A vegan environmentalist, David is the founder and CEO of PlantBased Solutions, a branding firm located in New York City.
How would you describe your life’s work?
Why does it matter?
Eating a more plant-based diet is one of the most significant and empowering actions people can take to address a myriad of environmental, public health, and animal welfare concerns.
How did you come to do this work?
Over a decade ago, I asked a series of social change advocates what single action I could take to make the greatest impact in the world. The best response I received was that I could single handedly change the world with my fork, by choosing to consume plant-based foods and consequently improve my health, protect the environment, and spare animals from cruelty.
What would you say is your most significant achievement in the past two years?
In 2012, I launched my mission-driven business, PlantBased Solutions, a marketing and brand management agency dedicated to supporting plant-based food businesses. To this day, we have helped over 20 companies who are committed to improving the world.
What’s next for you?
At PlantBased Solutions we are continually looking for new ways we can build the future of healthful, sustainable, and ethical products. We are constantly innovating to identify new areas (beyond marketing) in which we can make an impact to increase awareness and support of these products.
How do you want to be remembered?