Support the Summer Meals Act of 2017 & Help Hungry Kids

Please support the Summer Meals Act of 2017

Each summer, over 60,000 community organizations across the nation—schools, houses of worship, camps, community centers—volunteer to host children of all ages and commit to providing healthy, nutritious meals. This collaboration is called the Summer Meals Program and it helps 3.2 million children get connected with healthy meals all summer long.

Despite this incredible effort, there are still kids who the program doesn’t reach. These are kids who get most of their meals before and during school, but when summer vacation comes they face many weeks of misery because they don’t get enough to eat. This is why the Summer Meals Program is so vital. Without our help only about 17% of eligible children will actually get the meals they need. (WhyHunger.org)

You Can Help

Here in America, where we are blessed with an abundance of food, feeding hungry children is one issue that we can all agree is the right thing to do. This is a moral issue that crosses the boundaries of politics, culture, and geography. Right now there is a bill in the U.S. House of Representatives that would fund nonprofit organizations to provide meals to many more needy kids. Please call or email your Congressperson and ask her/him to vote ‘yes’ on this important piece of legislation.

Information on how to find the name of your representative and his/her contact information is available by clicking on this link to Why Hunger, a 501(c)3 nonprofit charity. And if you can, please also donate to Why Hunger to help them in their very important work. No amount is too small, and your donation is tax deductible.

Thank you!

Is your nonprofit audience really listening—

Or are their heads somewhere else?

Get attention with nonprofit marketing tips

4 Nonprofit Marketing Tips to Get Their Attention

1)  Bottoms Up!

Nonprofit organizations used to have constituents. Now they have customers. And those customers make quick choices whether or not to support you. The younger they are, the less they tend to trust top-down sources of information. Word of mouth is trusted, which is why social engagement sites like Facebook and review websites like Yelp are so popular.

TV talk shows and radio call-in programs still work because viewers can identify with the person being interviewed, IF you know how to do it.  Print is still good for policymakers and professionals, but spokespeople are increasingly scrutinized by readers seeking to avoid spin.

2)  Opportunity Knocks!

The news hole for your issues is quite small.  Notice the fascination with celebrities. Lightweight topics claim a huge portion of space and time in traditional media. Your messages have to be edgy and sharp to break through the clutter and you must respond rapidly so you can be first in line to comment on a news event. Letters to the editor and op-eds go to those who move quickly and speak memorably. Scan the news everyday.  Search for stories that you can comment on and then be the first to submit a letter to the editor on that topic. Here’s a good example of a letter to the editor of the New York Times from Carola Bracco, executive director of Neighbors Link in Westchester County, New York.

3) Pounce and Bounce!

The Web is so dense with information that it really is more like a trampoline — tightly woven, interconnected and elastic.  Ever notice how funny emails continue to circulate year after year, or the way rumors never seem to die? That’s because communications bounce around cyberspace indefinitely.  Your messages can too. Creative use of the Web is what makes the difference between an organization that gets noticed and one that gets forgotten.

It’s not just about your website. It’s about commenting on blogs and leaving links to pertinent content. It’s about starting a fan page on Facebook and being sure that your CEO has a compelling profile on LinkedIn. Write your own blog IF you can keep it current. Consider advertising on topical blogs, sponsoring links on Google, and boosting your best Facebook posts.

4)  Be Prepared!

The Girl Scouts are right. The best way to seize opportunity is to prepare in advance.
–Write a few op-eds on key issues and file them away. As soon as one of your topics appears in the news, customize the op-ed with a timely lead paragraph and send it off before noon the same day.
–Create a single sentence that describes how your nonprofit contributes to the larger society. Whenever someone asks what you do, tell them where you work and why it matters.  Market the mission, not the minutiae.
–Update your core messages every quarter.  Don’t start with what you want to say. Think first about what gets people to listen. Too often, nonprofits are interviewed but not quoted in the final story. If you want to be quoted, say something worth quoting.
–Join with other nonprofits to make greater impact. That’s what youth organizations in New York State did for a campaign to Raise the Age of criminal responsibility. Check out the editorial they got in the Journal News.
–Get periodic message and media training for all senior personnel. The best spokespeople are always learning, no matter how much they know or how long they’ve been on the job.

Why Girl Scouts should have skipped the inaugural parade

Mission Trumps Tradition

I love the Girl Scouts. For nearly 20 years, I worked for the organization, often serving as its national spokesperson, and I was always proud to do so. I was less than proud this week, though, when I heard that local Girl Scouts in Washington, D.C. had decided to march in the inaugural parade. Administrators rationalized this decision by saying that participating in the parade is a tradition and pointing out that the Girl Scout organization is not political. While it is true that the Girl Scouts does not take political stands, that is beside the point. I argue that the decision on whether or not to march should be about mission, not politics.

Marching for Trump Is counter to theGirl Scout mission

Back in the day, in my vintage Girl Scout uniform designed by Mainboucher

The mission of the Girl Scouts is to “build girls of courage, confidence, and character, who make the world a better place.” I have trouble justifying that mission with the fact that Girl Scouts will be honoring a man who has bragged on national television about grabbing women’s genitals, an act that amounts to sexual assault. This same man talked about entering the changing rooms of an international beauty contest when the female participants were in various stages of undress. When several women, one a respected journalist, accused him of sexual assault he insisted he was innocent because they were not attractive enough to rate his attentions. Why does this man behave this way? Because he can. He has no scruples about capitalizing on the power differential between himself and his victims.

Manage for the Mission

I can’t imagine that saluting this man helps build courage, confidence, or character in a girl. If anything, it sends the message that no matter what a man in power says or does, it’s OK. But it’s not OK, at least not in the last few years. Consider what happened to other men who behaved similarly. Roger Ailes lost the chairmanship of Fox News and his colleague, Bill O’Reilly, paid millions to settle a workplace sexual harassment lawsuit brought by a woman in 2004. Just last week, Fox News paid another female employee somewhere in the high six figures to settle a similar suit against O’Reilly. And we all know about “Carlos Danger,” aka former Democratic congressman Anthony Weiner. Would the Girl Scouts honor them?

We used to have a saying when I worked at Girl Scout headquarters in the 80s and 90s: Manage for the mission. Coined by then-CEO Frances Hesselbein, it was a reminder to us that every decision should be based upon the values and purpose of the Girl Scout movement. I wish that today’s Girl Scout decision-makers had kept this in mind.